We thought we'd seen everything of how to promote a product or company until we came across this amazing promotional concept by agency Jung van Matt/Neckar, Germany. Can you imagine just trying to sell this idea in the boardroom?
Eichborn - the publisher with the fly - prepared 200 flies with an ultra light banner.
The banner was attached with natural wax. After a short time the banner dropped off by itself and the flies were not harmed.
Even though we do not endorse the use of any living creatures in any promotional or advertising, however we have this great idea using sharks...