Launched in 1996 the Ford Environmental Conservation Award is a joint initiative between Ford Motor Company Brazil and Conservação Internacional Brazil that encourages and recognises projects that
protect nature and biodiversity.
To communicate the 15th edition of the Ford Environmental Conservation Award, JWT Brazil developed a really nice creative campaign with the tagline "Those who help nature end up helping themselves."
Even though body painting is not a new idea in advertising I love the concept of it. It is impactful and the colours really make it stand out. That shows that sometimes simpler is definitely more.
via [Ads of the World]